The University Startup World Cup (USWC) is the world's largest university entrepreneurship competition organized by Venture Cup, Europe's top accelerator. This competition is the largest festival where members of the university entrepreneurship ecosystem, such as faculty and student entrepreneurs, and university incubators from prestigious universities around the world come together to exchange ideas and compete.

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For the past 20 years, the University Startup World Cup has been held annually, touring each country. It has attracted the world's top university startup teams from universities such as Oxford, Cambridge, Manchester, Harvard, Stanford, Stockholm, Copenhagen, Paris, Imperial College, University College, King's College, Edinburgh, California Institute of Technology, Princeton University, Massachusetts Institute of Technology, King's College, University of Michigan, Madrid University, Yale University, and the University of Pennsylvania.

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Kickstart Asia is the official country partner for the University Startup World Cup and oversees the Korean qualifying rounds, sending top Korean universities to the world finals.

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The Korean committee of the University Startup World Cup holds Korean qualifying rounds annually from March to May, with the finals taking place in one of the European countries in October. In particular, university startup teams that pass the Korean qualifying rounds are granted the authority by the Korean committee to enter the world stage.

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The university entrepreneurship ecosystem is one of the most important areas of entrepreneurial spirit, and the University Startup World Cup is creating an entrepreneurial ecosystem between academia and industry with the world's top universities.